Plant-based organic body + home care lifestyle products using only the purest raw ingredients made available by nature. Free of chemicals, pesticides, synthetic fragrances and dyes. 82 – 100% USDA Certified Organic ingredients. Fair-trade, eco-conscious and sustainable materials. 98% plastic-free packaging. Crafted in small batches by hand. Approved by the Coalition for Consumer Information on Cosmetics. + Every NATURAWL product purchased plants a tree.
C O N C E P T
Who we are.
NATURAWL is a “homegrown” Connecticut based business founded in 2010. NATURAWL evolved from the desire for a healthier + cleaner lifestyle by directly utilizing, while still honoring, the offerings provided by nature. Our mission is to create effective products derived by nature using pure raw organic plant-based resources for both product and packaging.
Heating ingredients beyond 104 – 118 F° can compromise valuable vitamins, minerals, and essential enzymes. We strive to keep our products as unprocessed, whole, raw and unrefined as possible so that you receive the maximum benefits from the ingredients.
Are all of our products raw?
While all of our products cannot be 100% raw, such as our soaps (which must reach temperatures beyond 200 F°), we make certain that our organic ingredients and additives are heated to the absolute lowest melting temperature possible, using only stainless steel tools, never polytetrafluoroethylene (aka Teflon) or plastics, which can leach toxins into the product.
Are all NATURAWL products vegan?
All of our products are 100% plant-based vegan and never tested on animals. We are proud to have been approved by the Coalition for Consumer Information on Cosmetics Leaping Bunny Program.
What is the Leaping Bunny Program?
The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.
Do our products contain synthetic fragrances or colorants?
No, you will never find any synthetic fragrances or colorants in our products. We use only essential oils derived directly from flowers, leaves, seeds, roots and the resins of plants to fragrance our products. Our dyes are crafted in-house by gently dehydrating raw organic fruits and vegetables.
How are our products made?
Our products are crafted by hand, in our studio, at low temperatures and in small batches. In fact, most of our creations are made-to-order to assure that you receive the maximum freshness, potency, and benefits from the raw ingredients.
How are our products packaged?
Our packaging is just as important as the product we create. Our goal is to make our packaging as eco-friendly as possible by using recycled, natural, compostable and renewable materials. We support fair-trade distant village handmade and sustainable packaging.
While we feel a responsibility to keep our carbon footprint to a minimum, it is also important for us to give back to nature when we can. We are proud to have partnered with Trees for the Future. For every product sold, Trees for the Future will plant a tree.
What makes us unique?
What makes NATURAWL unique is our dedication to using the purest raw, organic (82% – 100%), plant-based ingredients attainable. We create our products “in-house” and in small batches, to assure freshness. We keep our creations as close to nature as possible by utilizing living renewable natural resources. We pride ourselves on our commitment to the environment and our commitment to customer satisfaction. + Every product sold plants a tree.
Conscious and Social
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